Profee
Mar 2025 – Present
Current
Product Designer · Fintech / Remittance & Payments
- Full product design cycle under the head of design: research and JTBD, hypotheses, prototyping, usability testing, launch, metrics review in Amplitude – including platform-by-platform comparisons during staggered rollouts
- Building Profee’s new design system since summer 2025: components, tokens and Figma Variables, kept in sync with front-end developers. Sample rebuilt in React and Storybook: anastasiia-suhanek.github.io/design-system
- Built Claude-based agents for UX copy together with the head of design: writing to the editorial policy, localisation into 13 languages, strings committed straight into iOS, Android and web repos as merge-ready branches, Figma checks against production strings and the design system; the team moved off Phrase
- Shipped 2025: KYC verification, currency rate comparison tool, loyalty programme, wallet, C2B transfers, verification entry point redesign
- Shipped 2026: Cards area on iOS and Android, cashback & bonus programme, currency exchange flow, transfer status system, wallet top-up inside the transfer, C2B mobile payments, Uzbekistan market expansion
- Ran A/B experiments and unmoderated usability tests in Wynde with paid panel respondents; presented findings company-wide
- Built the company-wide Figma master file; started Clean Thursday – biweekly sessions with engineers on UI/UX debt
Key Outcomes
- KYC: 10 verification entry points in one in-app component → 59% of people who see it click through; more new users verified where the card appeared, up to +1.4 pp; verification tickets per 1,000 new users −54%
- Transfer statuses: timeline with inline action cards → ~70% tap “Continue transfer” within a day, median 9 s
- Cards: rebuilt the product area on iOS and Android → share of active senders opening the Cards tab ×2 in four months
- Wallet top-up right in the payment step → share of senders topping up on Android ×3.3 (2.1% → 6.7%), staggered launch with iOS as control
- AI agents for copy → localising a feature, merge-ready branch included: 1 day → ~2 hours
- Redesigned payment error handling → Conversion Rate +10%, flow completion rate +5%
- Pre-transfer hint screen for new users → first payment conversion +6%
- Currency rate comparison tool → 47% of loyal users who viewed the chart completed a transfer
- Redesigned flows for Russian-speaking audience → Abandonment Rate −10%